Bob Edwards has been doing well nowadays. His current business venture of Youth Juice Sciences Inc. is trumping all competitions when it comes to powerful functional food products. Youth Juice products are selling like hot cakes in Canada and United States, and more people from other countries are already noticing the numerous health benefits of those products. His company is definitely in good hands especially that their products are becoming a worldwide hit. It seems that Edwards does not need to worry about his company that much.

Another good thing that makes Bob Edwards unworried about his company is the fact that they now have their very first celebrity ambassador for the Youth Juice products in the name of Ashleigh McIvor. Edwards handpicked McIvor due to her success as a ski cross player despite her young age. Aside from McIvor’s success on ice, Edwards saw great characteristics from the Olympic gold medalist that fits what the company represents. According to Edwards, the Canadian ski cross superstar has devoted all of her life in health and fitness and has done several speaking engagements tackling about the benefits of nutrition and active lifestyle. It also helps that McIvor is amongst the most popular Canadians in the whole world.

With regards to the accomplishments of McIvor in the past years, it includes gold medals in the 2010 Winter Olympic Games as well as in the FIS World Cup in France. She is also a silver medalist in the Winter X Games, and FIS World Cup in Canada, Italy, and Switzerland. In the FIS World Cup in France, McIvor also received a bronze medal. McIvor also finished fourth (1) and fifth (2) respectively in the FIS World Cup held in United States, Italy, and Switzerland. In 2010, McIvor was ranked second in the world in Ski Cross.

Bob Edwards certainly made a good choice in selecting McIvor as his company’s first-ever celebrity Youth Juice Ambassador. He was correct in not going for the more popular personalities who doesn’t have the attributes they are looking for. He went for a person that is popular, successful, and most importantly practices healthy lifestyle on a daily basis.

Through Edwards’ selection of McIvor, he definitely does not have to worry that much since she can automatically generate the income as well as advocate what the company promotes. Edwards got an endorser who can do two things for his company.